Las Vegas-based Allegiant Air, LLC and internationally renowned Blue Man Group, announced a multi-faceted brand partnership. The innovative relationship was announced by Allegiant Travel Company (NASDAQ:ALGT) president/CEO Maury Gallagher and Blue Man Group co-creator Matt Goldman, in front of Allegiant and Blue Man Group employees at the Blue Man Las Vegas theatre inside the Venetian Resort Hotel and Casino.
Launching March 13, this unprecedented partnership will focus on communicating the Blue Man Group message to the Allegiant customer at all phases of the experience -- from booking the flight to experiencing the Blue Man brand inside the carrier's aircraft on cups, napkins, overhead bins, service carts, and on in-flight crew uniforms. The Blue Man Group iconic image will also be featured on the exterior of the Allegiant aircraft. In a mutual advertising relationship, the Allegiant brand will be incorporated into the Blue Man Group Las Vegas show, including the Allegiant logo on the aircraft featured during the show and an official Allegiant sponsored VIP room. "Allegiant is pleased to partner with such a strong and innovative brand," Gallagher said. "The Blue Man Group and Allegiant hold similar business beliefs that well complement each other. We believe this sets the stage for a very successful business partnership."
As part of the program, Allegiant customers will have the opportunity to purchase tickets to Blue Man Group at the Venetian directly either by booking through the Allegiant website, at select airport locations, through the company's call-center or in-flight. As an added bonus, customers will receive an exclusive incentive valued at more than $50 when purchasing tickets to the show through Allegiant. In addition, the brands will be shared in select advertising campaigns with Blue Man Group featured in Allegiant advertising and Allegiant featured in certain Blue Man Group advertising. Matt Goldman commented, "Allegiant Air makes it simple and convenient for so many people to fly direct to Las Vegas, and now they are making the process of getting Blue Man tickets easy and accessible for their customers. We appreciate high quality accessibility and are thrilled to partner with such an amazing team."